Inspired by the legacy of four grandparents — all Holocaust survivors — Freida’s designs honor strength and resiliency through contemporary pieces that reflect her native Brooklyn. She only sees the beauty in this city as it symbolizes a second chance for her family; for Freida, the urban expanse is replete with tradition and heritage. Every design embodies its grit and glamour.

Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit— from the New York City skyline to the steel and of the Brooklyn Bridge — into effortless elegance for your everyday. Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.

Beyond reflecting the spirit of strength and determination in her jewelry, Freida supports new emerging talent by serving as a mentor on the Accessories Innovation Committee. She’s also a proud member of the Female Founder Collective, a network of businesses led by women, supporting women. Recognized by the FGI Rising Star Awards, Freida was a finalist in the Accessories category in both 2016 and 2017. In 2019, she received the Centurion Design Award for Designer Jewelry under $1,500 for a piece from her 2019 Fleur Bloom Collection. Humbled by her accolades, the most rewarding part of Freida’s work remains hearing from and connecting with the women who wear her pieces as reminders of their own strength, determination and accomplishments. No matter where you’re headed, Freida Rothman jewelry is a constant reminder of the power of strength and courage against all odds.